What is it?
Taking inspiration from the massive success of France’s luxury brands, DS is designed to “express French style and luxury with beautiful details and exceptional quality” and be seen as more upmarket than mass-market brands, if not a direct competitor to Mercedes and BMW. In turn, the success of the DS brand - which now relies on the new Citroën DS5 - will pull up the image of the Citroën parent brand.
The first DS was, however, more of an urban sporting car than an expression of French luxury. Nevertheless, the Mini-like DS3 has been a success, shifting more than 130,000 units since it went on sale. Next along was the DS4, which is just arriving in showrooms.
Completing the initial incarnation of the DS line is this car: the Citroën DS5. Due to arrive in UK showrooms from next March, the dramatically styled DS5 is an intriguing mix of high-roofed hatchback, coupé and sports estate.
What’s it like?
The first time you see a DS5 – and for quite a few subsequent viewings – you’ll need time to absorb the sheer complexity of the exterior styling.
The interior is just as dramatic. The driver is hemmed in by a genuine cockpit feel, thanks to the high centre console, deep dashboard and roof-mounted switchgear console. The interior also relies heavily on metal trim, which appears, among many places, on the rim of the flat-bottomed wheel, around the instrument bezels and on the unusual, but effective, ‘shark’s tooth’ switches on the centre console.