There’s no mystery in the positioning of the Mondeo, this new model mostly following on from where its aggressively priced predecessor left off.
Probably the most succinct way to summarise the already expansive range would be to point out that, for now, at the entry level, you can have a Vauxhall Insignia Grand Sport for a little less than the starting price of a Mondeo hatchback, but not a Volkswagen Passat, a Hyundai i40 or a Skoda Superb.
Spending just under £22k for Zetec Edition trim gets you a good level of equipment as standard – but is restricted to the lower-powered diesel engines or the 1.5-litre petrol.
Mid-level ST-Line spec adds the 2.0 TDCi 180 to the menu, however, with its luxury offering of a leather upholstery, electrically adjustable and heated front seats being offered on Titanium models for a premium of just £1950, will prove a popular option in the UK.
As will the estate, which is a £1500 step up no matter which trim level you choose. At £25,645, the list price of our test car is predictably competitive against its rivals (proving, again, slightly more costly than an equivalent Insignia Sports Tourer while offering a comfortable saving over a Passat GT estate).