What is it?
This is Hyundai’s new flagship model under its new flagship brand. Although there have been range-topping Genesis-badged models before (indeed, the current 3.8-litre Genesis executive saloon is still on sale in the UK), this G90 is the first of six all-new models.
This BMW 7-Series-sized full-size limousine will be joined by smaller G80 and G70 saloons. There will also be a mid-sized coupé and two Genesis SUVs, which are all due to arrive over the next four years.
The company says the new Genesis family is primarily aimed at Korea, the US, China and Middle Eastern markets. Sources say the brand is expected to ‘spread into Europe’ eventually, with the two SUV models most likely to arrive in showrooms.
Hyundai established a new ‘Prestige Design Division’ to develop the G90, and it’s fair to say that the company has thrown everything at creating this car. The effort kicks off with a completely re-engineered rear-drive platform. Aside from a 4.5in wheelbase stretch, the company says the new structure is 6% stiffer in “overall bending rigidity” than the current Mercedes-Benz S-Class.
Some 52% of this structure is made from what Hyundai is referring to as advanced high-strength steel (up from 17% of the outgoing platform), while 650ft of adhesive is used to bond the structure together. Interestingly, the structure is also designed to cope with the ultra-onerous ‘small overlap’ frontal crash tests now being carried out by US authorities.