Rio prices start from £11,995 for the entry-level petrol, rising north of £17,000 for the range-topping petrol and diesels – prices that won’t instantly scream ‘bargain’ at anyone: you can get a Vauxhall Corsa, Citroën C3 and others for less than £11k.
Some very uncompetitive-looking ‘PCP’ finance deals won’t exactly help the car fly off the forecourts, either.
According to Kia’s own finance calculator, the Rio we tested would cost 40 percent more a month, over a typical term, than an equivalent Skoda Fabia.
There are four trim levels at launch (1, 2, 3 and Final Edition), and only the option of metallic or mica paint.
Our upper-level ‘3’-spec test car had a generous kit level, but ‘2’ trim is likely to be more popular – and gets 15in alloy wheels, heated door mirrors, electric windows all round, cruise control, rear parking sensors and six-speaker audio with a 5in colour infotainment system with DAB radio.
You do have to move up to the pricier ‘3’-spec to get smartphone mirroring, though; you can’t simply upgrade the infotainment on its own. That’s not a cheap upgrade, costing the thick end of £2000.