By giving people a bigger car, in terms of cabin and boot space, than they might otherwise have been able to afford, the S90 plays a value card.
From there, its hand only gets better.
For a lower entry price than you’ll pay for either a BMW 520d or an A6 2.0 TDI, Volvo gives you an automatic gearbox, adaptive cruise control, active LED headlights, TFT instruments, a 9.0in internet-ready infotainment system with full-screen sat-nav.
Also chucked in are automatic folding mirrors, a powered bootlid and a raft of modern active safety systems – almost all of which will cost extra on the BMW.
We would advise sticking with the D4 Momentum S90 and adding metallic paint, the Winter Plus pack, surround view park assist camera, Apple CarPlay upgrade and the 12.3in TFT instrument cluster all for a princely £3150 extra.