Imagine having all the choice in the world, and not knowing what to do with it: a car park with only empty spaces, a menu with a million items. Or, perhaps, a car you can have in any colour.
This ‘having millions of quid to spank on cars and no imagination to do it with’ is behind the ‘themes’ you might or might not have seen some expensive car makers produce.
Aston Martin is particularly adept at creating them, with its race-inspired ones. It utilises various main colours with contrasting highlights, like the green with a bright yellow bit, the same as its endurance racers.
I always thought this was because said manufacturers just wanted to show off a bit. Y’know: we won some races, with these sponsors, and thought we’d like to shout about it. But, after a conversation the other day with a creator of some of these themes, it turns out that it’s not entirely for manufacturer benefit, after all. Some people just don’t have a clue what to do when they arrive to spec their cars. The theme guides them down a path towards actually making a decision, or one that isn’t criminally distasteful.